SEO, AEO and GEO: A Simple Guide for Business Owners

SEO, AEO and GEO are terms used when discussing how people discover a business online. Their meanings overlap, and different providers may use them differently. Ask what work is actually included in a proposal.

SEO: appearing in search

SEO stands for search engine optimisation. It involves helping search engines understand website content and helping people find relevant pages. For your business, start with clear information about what you offer, who you serve and how to contact you.

AEO and GEO: appearing in answers

AEO usually means answer engine optimisation. GEO usually means generative engine optimisation. These terms commonly describe work intended to make information easier to discover or use in generated answers.

Do not assume that buying a service with either label guarantees a mention or recommendation. Ask which pages will change, what evidence supports claims and how any visits or enquiries will be measured.

What Google says about its AI features

Google’s guidance for AI features says existing SEO practices remain relevant. It does not require special AI text files or a special schema type to appear in AI Overviews or AI Mode. Eligibility does not guarantee inclusion.

That guidance is specific to Google. Other services have their own systems, and their behaviour can change.

What your business can do

Keep service descriptions and contact details clear. Answer questions customers actually ask. Publish accurate examples of your work and use evidence for results. Update prices and support terms when they change.

Ask new customers how they found you, alongside reviewing website traffic and enquiries. This helps you understand discovery without treating every mention as a sale.

WebAura can help with clear content and search setup. Discuss your website or read our website content checklist.